When creating a site, choosing the optimum colors is one of the most difficult tasks that arise in spite of the apparent easiness. Choosing the perfect chromatic palette is important in order to effectively communicate the message, in order to strengthen the idea of a unique entity and to create brand awareness.
If you don’t pay close attention to the colors you chose, your site will end up either plain and boring or so chaotic it’s hard to look at. The color you use should only be chosen after careful consideration.
Researchers agree that colors greatly influence the human state of mind. The color scheme that you use on your web site can entice the visitor to engage in the goal of your site (i.e. make a purchase or request your services) or leave it after the first few seconds. Even if they are not aware of it, your visitors will be greatly influenced in their decision to keep browsing your site or to leave it because of the poor selection of colors and other visual displayed elements.
To understand how to pick the best color schemes, it’s first important to understand the three colors theory.
We all know that primary colors are red, yellow, and blue. Then to get secondary colors, you add a primary color to another primary color. Yellow and red give you orange, red and blue give you purple, and blue and yellow give you green. Tertiary colors are, simply a primary color added to one of the adjacent secondary colors. That means there are six tertiary colors (two colors for every primary color). .
Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own.
The background color of your website, the color of your header, the color of your text, headlines and sub-headlines etc. can all have a psychological impact on your visitors.
Here is a list of some of the common colors and what type of psychological emotion they invoke in people:
1. Use a natural palette of colors.
They are more pleasing than any of their artificial counterparts. Combine them in order to get the emotional response that you want to get from your visitors. Unnatural colors, such as bright green, blue or red usually cause eye fatigue and chase visitors (i.e. prospects) away. Also you should be aware that primary colors like red, yellow or orange can work well for culinary promotion purposes.
2. Create a strong contrast between a page’s background and its text.
The best combination for readability is black text on white background, but there are also other excellent combinations. Besides white, other effective web site background, colors are dark blue, gray and black. The situation is not the same for product promotions. When the product is the center of attention, desaturated colors are recommended.
3. Select an average of 3 different colors and use them consistently throughout the web site.
Chromatic harmony is one of the most important criteria in order to create a pleasant experience for the visitors. It is strongly recommended that a moderate number of colors should be employed; four or five is ok; more than that not only will create inconsistency, will also cause an eye sore for the visitor making him skip important parts of the site.
Keep in mind that responses to colors vary according to factors such as gender, age or cultural background. You need some serious market research in order to make your site appealing for the exact category you’re targeting.
Sri Lanka is a color rich country through out the entire history. We can confirm this by places like Sigiriya, Talada Maligawa and so on. But last few decades this inspiration got stagnated. Reasons are; civil war, social unrest, arm conflict and so on. These reasons practically killed the desire towards the colorful environment, limited the creativity and seized the colorfulness. These were directly reflecting in the websites of the Sri Lankan companies. But there were some amazing creations. Unfortunately the numbers are far less.
Now, the time has dawn again. Since the civil war is coming to a conclusion, people will be re-energized. New concepts, creatives will flood the market in the near future. Then the knowledge of colors will play a great roll in business success. The knowledge of basic theories of the colors are very essential to build a strong image of your business.
Once the unrest is over, everyone will poke in to internet looking for various things. Government also fueling by declaring this year as a ‘Year of ICT and education’ and implementing numerous projects to uplift the IT and Internet usage. When the internet users get increased the online image of your company will greatly effects the turnover. Simply internet is going to be the next market place for Sri Lankan. So, it’s time for you to get serious about your business image in the internet.
This article was sourced from Creative pro, Designmore, 2 Create a Website, Avengate and Vandelay design
uq5CvZ hi! nice site!